Bruce Carlson is a seasoned commercial real estate executive known for driving strategy, execution, and value creation across complex development, investment, leasing, and redevelopment initiatives. With a career spanning office, industrial, retail, mixed-use, multifamily, and shopping-center assets, he brings a uniquely comprehensive perspective to identifying opportunities, solving challenges, and maximizing returns for owners, investors, tenants, and development partners.

Widely recognized for his advisory strength in tenant representation, Bruce provides strategic guidance to retailers, restaurants, corporate users, and expanding brands helping clients assess markets, negotiate optimal deal structures, and secure locations aligned with long-term growth plans. His ability to balance both landlord and tenant-side objectives gives him a rare dual perspective, enabling him to create durable, mutually beneficial outcomes in complex leasing environments.

Known as an innovative and analytical leader, Bruce excels in due diligence, capital structuring, entitlement strategy, and investment advisory. He has led cross-functional teams through every stage of the real estate lifecycle from site selection and tenant strategy to entitlement, capitalization, leasing, redevelopment, and disposition always with a focus on precision, market insight, and long-term value.

Bruce has executed and managed multimillion-dollar transactions in development, acquisitions, capital markets, leasing, and work-outs. His track record includes long-standing institutional relationships with Wells Fargo, Bank of America, New York Life, and Prudential, and he is widely regarded for his ability to structure complex deals, guide recapitalization efforts, and bring challenging projects to completion.

Select Accomplishments:

• Completed and sourced approximately $9B in title and real estate transactions
• Led $40M in capitalization and financing for major Bay Area projects
• Originated $100M in apartment and mixed-use development opportunities
• Directed 900,000 SF of fee development and advisory assignments
• Managed teams of up to 20 real estate professionals
• Earned “Rookie of the Year” recognition in the East Bay region.

Expertise:

Tenant Representation • Commercial Leasing • Acquisitions • Development • Capital Markets • New Market Expansion • Dispositions • Recapitalizations • Asset Management • Due Diligence • Land Acquisition • Mixed-Use • Multifamily • Shopping Centers • Entitlements • Investment Sales • Debt Restructuring • Transaction Advisory • Portfolio Management • 1031 Exchanges • Budgeting